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Pro Tips

Australian Facialist creates new SPF with a naturally glowing carotenoid

July 05, 2021

Sunny Skin and Esthemax Australia announce the launch of the much anticipated, Super Sun SPF50.

After performing thousands of facials on young Australians, observing prematurely aged skin (pigmentation, dermal thinning, wrinkles) and noticing clients mention an increase of screen time on devices that emitted blue light radiation, Danielle knew she needed to come up with a solution.

From her hands-on knowledge as a facialist she wanted to protect her clients with a daily moisturiser that contained the highest level of protection from UVA, UVB, Blue light, Infrared & environmental pollution that was also chemical-free & nutritious for the skin.

“I left out all potential irritants & health hazards including Chemical UV filters, fragrances, parabens & preservatives making it great for sensitive skin, during pregnancy & post procedure protocol for Skin & Dermal Therapists performing microneedling, peels & professional skin treatments.” Said Sunny Skin Co-Founder Danielle McDonald.

This 100% mineral SPF50 takes natural, vegan sunscreen to another level with Tomato Fruit extract chosen as a hero ingredient for its antioxidant, DNA protection & anti-inflammatory properties that provide a robust defence, keeping your skin safe from free radical damage caused by blue light, infrared & environmental pollution.

As a bonus this powerhouse ingredient also inhibits melanin production which is important for management of hyperpigmentation and melasma conditions. Just when you thought it couldn’t possibly add more goodness to your skin, Tomato fruit extract contains a naturally glowing carotenoid diffusing redness & enhancing a healthy glow.

From the first application, your skin becomes protected, glowing and with the skin identical blend of jojoba seed oil, plant squalane & vitamin E you’re also feeling & looking dewy too.

Apply generously and evenly as the last step in your AM skincare routine from forehead to décolletage, before makeup. It’s also super nourishing which smoothes the skin and acts as a perfect base under your makeup.

Super Sun SPF50 now available through Esthemax Australia and has a recommended retail price of $46 AUD.

 

For more information:

Esthemax Australia

hello@esthemax.com.au

0402 212 477

 

ABOUT SUNNY SKIN

Sunny Skin is your source for the world's most naturally sourced sunscreen and skincare. We're dedicated to sunny days and beautiful skin, so we use only the highest quality, most effective ingredients in all of our products.

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Introducing: Esthemax S Curve Contouring Serum

June 16, 2021

Esthemax Innovation from France, South Korea and USA 

With all that is going on in the world, female founder of Esthemax USA TK Han has been working hard with her product development team to bring the professional beauty & aesthetic industry some of France, South Korea and USA's best new formulations. Mrs TK Hann is best known for her innovative approach to cosmetic formulation & application over the last 30 years!

Esthemax has released 2 new serums that are now available in Australia for professional use & consumer purchase. 

Welcome to the family,

NEW Esthemax S Curve Contouring Serum
VOFILINE™ increases the body’s production and storage of fatty tissue to contour and shape the body through a lipo-filling process that boosts volume where applied.

NEW Esthemax Gold Flex Serum
Transform your professional facial or home routine into a luxurious golden experience with a combination of the highest infusion of 24K gold on the professional market and Niacinamide, HA & Super potent antioxidants.

Key Actives include; 3000 ppm 24K Gold, Niacinamide, Hyaluronic Acid, Blueberry, Rosemary, Calendula, Sea Buckthorn, Alfalfa & Tea Tree 🤤🤤🤤 YUM! 

Esthemax innovation does not stop here, TK and her team have more products coming to Australian shores soon including 2 new Hydrojelly sensations. 🥳🥳🥳 

Exclusive to Professional Skin Clinics in Australia 
For ordering register your clinic here 

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Email Automation for Skin Clinics and Beauty Salons

April 30, 2021

Email marketing is one of the many ways to grow your business, increase sales and build strong relationships with current and potential customers. 

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NEW Hydrojelly™ LED See through Mask

April 29, 2021

While the entire Hydrojelly™ range contains many certified organic ingredients & natural fragrances the LED See-through Hydrojelly™ Mask contains the highest concentration of organic ingredients and zero fragrance. Making this particular mask most suitable for intensive skin treatments such as Microneedling, high grade peels & of course LED Light therapy. 

When treating skin with more advanced treatments the infusion of ingredients focus more in anti inflammatory & hydration support. 

Why is Hyaluronic acid & Electrolytes important for hydration?

When there is a lack of water/hydration within the skin there is also less inter-cellular communication which makes all cellular processes less efficient. Hyaluronic Acid (HA) allows hydrogen bonding and attracts water for balancing the skin's moisture level. HA fortifies the skin's natural barriers to prevent moisture loss and keep skin looking well-hydrated and firm. 

The skin cannot absorb or retain water without the proper balance of electrolytes. The key is an infusion of electrolytes; Potassium,  Magnesium, Sodium, Chloride, Phosphorous, Bicarbonate & Sodium Pyrophosphate.

SUITABLE SKIN TYPES

  • All 
KEY INGREDIENTS of the LED See-through Hydrojelly™ Mask
  • *Organic Sprouted Whole grain brown rice protein - Anti Ageing 
  • Hyaluronic Acid - Hydration 
  • *Organic Green Tea Powder - Potent Anti inflammatory 
    Green Tea extract soothes, calms & strengthens the skin barrier to benefit overall skin health. 

FORMULATED WITHOUT

Parabens (Health Issue), Sulfates (Health Issue), Phthalates (Health Issue), Talc (Health Issue), Corn Starch (Cost Reduction).

FULL INGREDIENTS LISTING

Potassium Alginate, Sodium Alginate, *Organic White Rice Flour,  *Organic White Willow Bark Powder, Sodium Hyaluronate, & Organic Sprouted Whole grain brown rice protein, *Organic Camellia Sinesis, Glucose, Diatomaceous Earth, Calcium Sulfate, Sodium, Chloride, Sodium Phosphate, Bicarbonate, Arbutin, Sodium Pyrophosphate. 

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Professional Skincare trends & predictions for 2020

December 28, 2019 1 Comment

In 2019 we saw the rise of trends like CBD & hemp based skincare products, personalised skin & beauty, clay masks, butt & breast scrubs & masks, liquid exfoliators & sustainable / conscious beauty. 

In 2020 we expect to see more of the below trends & innovations amplified

Lifting & Sculpting treatments with hands & technology

As we see less heavy contouring in makeup trends and more of the glowy skin look manifested in different ways I believe there is more respect for the canvas that is the skin & face shape. There are more and more clinics globally offering face sculpting massage combined with technologies, we expect this consumer demand to increase in 2020.

Probiotics in Skincare

Just like the microbiome in our gut that we know is so important for our skin, the microbiome of our skin contains bacteria, fungi & viruses that influence the physiological appearance. Influencing the skin’s microbiome internally & also topically is an innovation that you can expect to see a lot more of in 2020.

Electrolytes in Skincare

If you are an Esthemax partner you are already ahead of the pack and well versed in the innovative electrolyte technology for the skin.  

When there is a lack of water/hydration within the skin there is also less inter-cellular communication which makes all cellular processes less efficient.  The skin cannot properly absorb or retain water without the proper balance of electrolytes.

Esthemax uses a key infusion of electrolytes such as Potassium, Magnesium, Sodium, Chloride, Phosphorous, Bicarbonate & Sodium Pyrophosphate.

You can find this electrolyte infused technology in the entire Esthemax Hydrojelly range.

Retail market brands like Drunk Elephant have recently followed suit with their latest F Balm Electrolyte Waterfacial.

Beauty with a conscience

Consumers are more knowledgeable about what they are putting into their bodies and onto their skin than ever before.  Not only do they know what they don’t want in their skincare like parabens, phthalates, SLS, PEGs, Mineral oils, etc they are also more thoughtful about how the products are produced, the origin of the ingredients & whether they are cruelty free.

Is your professional skincare brand cruelty free?

Mineral SPF & Environmental Protectants

As a skin professional I’m sure you are already delighted with the number of memes floating around social media about the importance of SPF & Sun protection, in 2020 you can expect to see the rise of mineral / zinc oxide / titanium dioxide based SPF 30 being chosen over chemical options with higher sun protection factor.

You will also see more skincare lines introducing & emphasising protection from other environmental factors like blue light pollution.

Ampoules

Ampoules are single use, highly concentrated serums generally contained in sealed glass vials. The benefit to your client is that potency is preserved for every single dose, achieving better results.  

Whilst they are not new to the skincare industry they are making a comeback in popularity, they can be found in almost all pharmacies in Europe and even mass market brands like Loreal Paris have jumped on this trend and are scheduled to expand their ampoule range in March 2020.

What are your thoughts? Any other trends or innovations you believe will make moves in 2020? 

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Skin Clinic Feature - Mona of Simply Luminous Skin, Concord NSW

November 05, 2019 1 Comment

Mona of Simply Luminous Skin, Concord NSW 

What was your motivation to start Simply Luminous Skin?

I’ve always been passionate about everything skincare but I never thought I was capable of expanding my passion into a dream. The motivation to start this journey, after working years in a completely opposite industry, is due to my supportive friends and family. They always believed I had the potential to follow this dream and to truely grow from it. So I thank them for always pushing me every step of the way xx


Can you share with us your Skin Philosophy?

I believe that the same way it takes years to cause damage to our skin, repairing it won’t happen overnight. I always start slow and simple to try and understand the integrity of the clients skin and if I can help them. I strive to work closely with clients in understanding their lifestyle, how we can improve their health and always checking in between visits to make sure we’re seeing the progress we both want. I’ve always believed that I can contribute 30% of my efforts to reach a clients skin goals but the remainder 70% is investing time in their home care. I’m always researching to better myself and my understanding of how the skin functions, and educating my clients along the way.

What are the most common types of skin concerns you work with?

Problematic skin concerns and different types of pigmentation

Favourite Skincare & Skin technology you love to work with?

High frequency + LED light therapy, I don’t mind going old school to work on the surface, and advance to work at a cellular level. A new favourite of mine is a hydrojelly mask under the oxygen dome, the results are hydrated, plump and calm skin.

How long have you been using the Esthemax range and what do your clients say about the masks? 

The 1 year mark is coming up this December!

The first response I receive from my clients is “oh, that smells beautiful” then “ahh that feels amazing” and they’re always fascinated by the masks unique texture.

What is your favourite Esthemax mask or custom combination?


This is a hard one, 😂 I’ve recently been experimenting and customising each mask application and not only are the options limitless, but I keep finding ways to love the masks more.

Some favourites:
Renewal boost + Egyptian Rose (together and used individually)
and Himalayan white tea

Your social media is always so flawlessly curated, have you got any tips for other skin clinics on how to create such amazing content on Social Media? 

Thank you! I’ve always been driven when I set my mind on a task, have an eye for detail (or so people tell me 🤷🏻‍♀️), and have a tendency to be a tad ocd. These traits have helped me grow my social media, and challenge me daily to not only keep going ,but to continue finding things that make me unique from others.

My advice is to have a theme or colour pallete that your page is focused on. Let the image and experience you’re trying to sell shine through in a clear, clean and simple way. These days social media formats play a big role in how we present our business to clients, and at times this can reflect on what the client expects when they visit you. So good lighting is key for filming and photos, apps that help organise what to post next, this keeps your social media as a whole looking more coordinated, play around with how you take photos by trying different angles, and invest in editing apps that help you create amazing stories, more than likely that’s the first thing people are tempted to open 😉

Some of Mona's work on Instagram @simplyluminousskin

    

What is your most effective form of marketing?

I would say my videos. I think this really helps clients to see a glimpse of what they can experience when visiting my service. I always receive a video in a message with a “Whats this? I want it” 😂


Tell me about your own Skincare & Selfcare routine?

I have combination skin, but that’s never stopped me from packing on the hydration. I find that clients are either misguided in the notion that using a moisturiser can lead to more oil, or that spf is some how not that important. If I do nothing in my morning skincare routine, you can still guarantee I have spf on.

Depending on how much time I have, I love using an essence water (I’m all about putting back into the skin, not stripping), vitamin c, gel based moisturiser, lip balm and spf in the morning. My night routine changes depending on the condition of my skin. Starting with a double cleanse, essence water, Hyaluronic acid, retinol or facial oil, moisturiser, eye cream and lip balm. I treat myself to a mini facial on Sundays, light therapy several nights a week and I’m currently working on pigmentation and building collagen through skin needling.

 

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Easy ways to amplify your Christmas trade

October 31, 2019

Christmas is the most profitable time of the year for businesses within the beauty industry. Every business should have a healthy, retail revenue stream and not just reliant on services.

Strong retailing at any time of the year will

  • Increase your average spend
  • Bolster profit margins
  • Contribute to the future success of your business

Keep reading if you want to know the easiest ways to amplify your Christmas trade by focusing on retail and merchandising.

Mecca Gym & Spa, Austin Texas
Mecca Gym & Spa Austin, Texas

Visual Merchandising 101

  1. Smaller items like lip sticks or balms are more engaging displayed in larger quantities.
  2. Always group products in uneven numbers like 3s or 5s or 7s.
  3. Darker colours look heavier and are better placed lower in your retail unit
  4. Impulse items at checkout that are $49 and under
  5. Gift Cards/Vouchers displayed at checkout & retail display
  6. Eye level is buy level – display the products you’d like to sell most of at eye level.
  7. Stick to a theme

Senses
Stimulate the senses positively to boost your sales

  • Aroma - oil diffusers or candles flowing through your clinic.
  • Music - slower paced music is scientifically proven to increase sales by 38%. Classical & Jazz is scientifically proven to increase stimulate buying behaviour. If those styles do not resonate with your brand then choose beautiful slower paced music that does.
  • Touch - Testers are an easy way to stimulate interaction with products.
  • Taste - A small beverage bar of complimentary herbal tea, water, Cookies, Mints & chocolates in the waiting area.

Window Display
This prime piece of real estate should standout from your neighbours and have a specific focal point depending on whether the trade is drive by, walking trade or both.

Pick a theme and carry it through your space.  

Signage
Make it easy for your guests to shop and make decisions by displaying

  • clearly labelled pricing
  • shelf talkers
  • celebrity/influencer endorsements
  • before and afters
  • client reviews
  • client favourites

These don’t have to be paper signs you can opt for digital frames or slideshows too.

Get online & Social
If your skincare range allows online sales, make it easy for your clients to buy. If for some reasons you don’t want to sell online or your skincare ranges do not permit, that’s ok let your clients know you can take over the phone orders and arrange post or pickup.

Share snippets/teasers of your beautiful displays & Christmas packs. Your network will always engage best to real images with real people in your real space rather than stock images.

If you don’t have a window display or passing trade this is ESSENTIAL. Treat your website and social just like a busy Window display or shopping centre.


Hydrojelly Retail Masks RRP $49 – 7 available

  • Great price point under $50
  • Celebrity endorsements
  • Fits in a Christmas stocking
  • These masks are a must have for every at home emergency kit.
  • They include 2 Hydrojelly™ masks, 2 Trays, 1 Spatula & 1 Scoop
  • Eco friendly - Biodegradable tray

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3 Reasons why we love the Esthemax Coconut Jellymask

October 20, 2019

3 Reasons why we love the Esthemax Coconut Jellymask

  1. Hydration with Electrolytic support

    Hydrates the skin with naturally occurring electrolytes. A natural isotopic fluid in coconut contains the same level of electrolytes found in human blood.

  2. Reverses the signs of ageing 

    The cytokinins (plant hormones shown to slow the aging process) in coconuts have anti-ageing effects on skin cells by reducing age spots, wrinkles, and sagging skin.

  3. Prevents premature ageing 

    Rich in anti-microbial and anti-oxidant properties, coconut delays the appearance of wrinkles and prevents premature ageing.


SOLUTIONS FOR

  • Dryness
  • Fine Lines & Wrinkles
  • Anti-Aging
  • Rosacea


HOW IT WORKS
Jellymasks are made mainly with refined alginate. They contain much more alginate than regular rubber masks. That's why Jellymask texture is like jelly, which provides extra full hydration and instant cool and soothing effects all at once.

Also they create completely a silky soft, vacuum-like seal over the skin. This function is the most important! Under the vacuum seal, the mask pushes hydration and nourishing ingredients (from the mask and also other previously applied skincare ingredients still remaining on the skin) deep into the skin.

 

3 more of our Most loved from the Jellymask range 

  1. Collagen Jellymask 

  2. Stemcell Jellymask 

  3. 24Kt Gold Jellymask 

 

Esthemax Powder Masks Generation  Types  Difference  Hydration  Cost 
Hydrojelly™ 3rd  20 contains new electrolyte technology, the most refined alginate and no clay.  💧💧💧 💵💵💵
Jellymask™ 2nd  11 made mainly with refined alginate. 💧💧 💵💵
Rubbermask™ 1st 5  made mainly with clay. 💧 💵

 

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Esthemax Powder Masks Comparison

October 12, 2019 2 Comments

 A quick and easy cheat sheet to help you decide what is type of mask is best for your variety of facials & skin clinic. 

There are three types of Peel off masks made by Esthemax, each of these powder masks are high performance and designed for professional treatments for every skin type and condition. 

Hydrojelly™ masks are the newest among the 3 types of peel off masks, they contain additional hydration technology with an infusion of electrolytes. Your skin cannot absorb or retain moisture efficiently without the proper balance of electrolytes. These masks are the most hydrating and do not contain any clay. 

Jellymask™, in addition to the benefits of the Rubbermask™ these masks are made mainly with refined alginate which makes them more hydrating that the Rubbermask™. 

Rubbermask™ is the first peel off mask created, they are made mainly with clay. They create a seal that allows for increased product absorption and infusion of actives. These are now often used for larger areas such as in back facials and butt facials. 

Esthemax Powder Masks Generation  Types  Difference  Hydration  Cost 
Hydrojelly™ 3rd  20 contains new electrolyte technology, the most refined alginate and no clay.  💧💧💧 💵💵💵
Jellymask™ 2nd  11 made mainly with refined alginate. 💧💧 💵💵
Rubbermask™ 1st 5  made mainly with clay. 💧 💵

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Benefit your bottom line with Esthemax

September 27, 2019

You already know about the amazing benefits of Esthemax masks so I’d like to share with you some of the best ways we’ve seen clinics Increase; average spend, profitability & guest experience.

Increase Avg spend

  • Add ons / upgrades most clinics charge between $20-40 for a Hydrojelly 
  • Displaying Retail masks at checkout RRP $40 for 2
  • Save time with multiple modality upgrades 
    + LED over Hydrojelly like Spot Diminishing ALA 
    + Lash Lift while Hydrojelly is on 
    + Medi Pedi Foot Peel Mask + Hydrojelly Mask 

If you are a clinic that prefers to work inclusively creating bundled treatments that work in the costs and target specific concerns. For example 

Skin Smoothing Facial
+ Dermaplane
+ Aha exfoliation
+ Hydrojelly Mask
45min for $xx

or 

Bye Bye Breakouts Facial 
+ Peel 
+ Spot Diminishing ALA Mask 
+ Blue Light LED Therapy 
45min for $xx 

Bundle retail masks & a serum with clinic treatment packages. 

Profitability-  Keep an eye on your bottom line!

The best way to bring your cost per treatment down is to buy in bulk or when there’s specials.

Esthemax value packs bring your cost per treatment down and give you free shipping. There are 2 Hydrojelly Value packs that will give you a BONUS of 20 or 50 FREE masks. 

Customisation & Client comfort

Not only are there over 20 types of Hydrojelly to suit any condition you are treating you can also combine masks to give your client even more customisation.

Enjoying the experience is why your clients return, however with treatments like Microneedling where some discomfort may be felt you can finish your protocol on a positive to counteract any discomfort they may have experienced, a Hydrojelly Mask will calm and soothe, create a vacuum seal to allow for better absorption of serums & most importantly feel good.

Marketing 

Not only do Hydrojelly masks feel good, they also look good. One of the really cool things about the Hydrojelly range is that it is so easy to create attractive social content that can generate new & return business for you. 

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How to apply Esthemax Jelly mask Video

August 15, 2019

This is the step-by-step process for our popular Esthemax jelly masks.

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Custom Mask Bars for the Professionals

August 14, 2019 1 Comment

You've seen the expansive retail mask bars in Sephora, Mecca & K Beauty stores, so it is fair to say, consumers want & buy masks. As skin professionals we know the difference they make in a Facial & when consistently applied in a home regime. 

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