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Christmas is the most profitable time of the year for businesses within the beauty industry. Every business should have a healthy, retail revenue stream and not just reliant on services.
Strong retailing at any time of the year will
Keep reading if you want to know the easiest ways to amplify your Christmas trade by focusing on retail and merchandising.
Mecca Gym & Spa Austin, Texas
Visual Merchandising 101
Senses Stimulate the senses positively to boost your sales
Window Display This prime piece of real estate should standout from your neighbours and have a specific focal point depending on whether the trade is drive by, walking trade or both.
Pick a theme and carry it through your space.
Signage Make it easy for your guests to shop and make decisions by displaying
These don’t have to be paper signs you can opt for digital frames or slideshows too.
Get online & Social If your skincare range allows online sales, make it easy for your clients to buy. If for some reasons you don’t want to sell online or your skincare ranges do not permit, that’s ok let your clients know you can take over the phone orders and arrange post or pickup.
Share snippets/teasers of your beautiful displays & Christmas packs. Your network will always engage best to real images with real people in your real space rather than stock images.
If you don’t have a window display or passing trade this is ESSENTIAL. Treat your website and social just like a busy Window display or shopping centre.
Hydrojelly Retail Masks RRP $49 – 7 available